You’re one song away from changing the world
SongBrand is more than just a revolutionary songwriting technique — it’s a complete operating system for artists to consistently write, release and scale their music business.
You’ve Got Something to Say.
Let’s Make Sure the World Hears It — and Remembers It.
Most independent artists spend years guessing:
What should I write about?
How do I stand out when everyone sounds the same?
Why isn’t my music reaching more people?
It’s frustrating. It’s confusing. And it’s avoidable.
You don’t need more tutorials. You need a guide, a plan, and a system that works.
Welcome to SongBrand — a 3-phase coaching and mentorship system that gives you clarity, mastery, and momentum to build a career you control.
Your Songs. Your Brand. Your SongBrand.
Learn from a songwriter with
21.5+ BILLION streams.
What Is a SongBrand — And Why Does It Matter?
As of 2025, over 100,000 songs are uploaded to Spotify every day.
86% of all songs available online have less than 1,000 streams (Source: Luminate Data).
Most songs don’t fail because they’re bad. They fail because they’re forgettable.
A SongBrand is your creative fingerprint — the unique combination of sound, story, and emotion that makes listeners say:
“That sounds like you.”
It’s what transforms a random stream into a repeat fan.
It’s what turns songs into stories people want to hear again.
The 3 Phases of SongBrand
1. Clarity
Know exactly who you are and what you stand for.
You’ll uncover your values, themes, sound, audience and more — so literally everything you create feels aligned and intentional.
2. Create
Build songs that sound like you — and move people.
With mentorship, you’ll write, produce, and mix 3–6 songs that reflect your message, your voice, and your mission.
3. Connect
Reach the people who need your music most.
You’ll learn how to share your releases in a way that builds trust, grows your fanbase, and deepens emotional connection.
Stick to the path. Stay the course. And your music will no longer be ignored.
Why Most Artists Stay Stuck
Without SongBrand
Guessing your way through songs
Inconsistent identity
Depending on outside help
Losing momentum between releases
Releasing songs into “The Void”
With SongBrand
Clear creative vision
Memorable artist brand
Full creative control
Sustainable rhythm and strategy
Clear marketing strategy
What You’ll Walk Away With
In Just 1 Day
✅ SongBrand Compass™
This is your ultimate decision making guide, 100% bespoke to you as an artist.
It includes your overall vision, what you write songs about, what to make content about, your unique sound, audience and goals.
✅ Your next 6 song ideas
Completely mapped out and aligned to your brand including titles, hooks, subject matter as well as content and monetization ideas.
✅ A personalized SongBrand Score™ (Beta)
Indicating your objective strengths and weaknesses - showing you what to focus on next.
Over the Next 12 Months
✅ 3-6 fully finished songs — written, produced, mixed and mastered entirely by you (with my mentorship every step of the way). I will personally help you come up with melodies and lyrics, help you perfect that snare sound you’ve been chasing and help you create a vocal mix that is loud and clear. The number of songs we finish depends on your current skill level.
✅ 24 x Private 1-hour coaching sessions (held fortnightly) to support you through songwriting, production, marketing, and release planning
✅ The SongBrand System™ for planning, creating and promoting your music.
✅ The technical skills to self-produce, self-mix, and self-release — saving you $100,000+ across your career.
✅ A clear, authentic artist brand that fans recognize instantly.
✅ The tools to move and think like a record label without signing a 360 deal, paying them 80% interest on an advance and making decisions which aren’t aligned with your values.
✅ The confidence to lead your career without second-guessing or chasing trends.
Bonus: The SongBrand Academy
You’ll also get exclusive access to my upcoming online course worth $4999 — a complete, self-paced training system that teaches the exact songwriting, branding, and release frameworks we’ll use together in your SongBrand mentorship.
Instead of spending our live sessions on theory, you’ll be able to build core skills on your own time — then use our calls for personal feedback, problem-solving, and high-level creative execution.
Modules include:
Phase 1: Clarity – Artist Brand Blueprint and your next 6 songs
Phase 2: Create – Pop Lyric Writing, Melodic Math, Hooks & Mindset
Phase 3: Connect – Release Strategy, Organic Content, Paid Ads, Monetization
Coming late 2025, this will eventually become a standalone paid course worth $4999 — but you’ll get free access, included as a mentorship client.
The SongBrand Clarity Guarantee
If after 90 days and at least 6 coaching sessions, you’ve shown up, done the work, and don’t feel like you’re gaining real clarity, confidence, or creative momentum — here’s what happens:
If you're on the payment plan, you can cancel and owe nothing further.
If you’ve paid upfront, I’ll refund your investment minus the value of sessions we’ve already completed.
No pressure. No hard feelings. Just a guarantee that puts your growth first.
Investment & Availability
This is a personalized, one-on-one mentorship for independent artists ready to take their music seriously.
I’m only working with eight artists at a time — once those spots are filled, the program will close.
Investment: Comparable to high-level artist development or private business coaching.
Full and monthly payment options available.
(Exact pricing shared on your free discovery call.)
TRUSTED BY
UNIVERSAL
Sony
Republic Records
Island Records
Warner
BMG
EMI
The Voice
Chugg Entertainment
APRA AMCOS
ABC
UNIVERSAL Sony Republic Records Island Records Warner BMG EMI The Voice Chugg Entertainment APRA AMCOS ABC
SUCCESS STORIES
Sunset Delivery, AUS
"Before working with JP we were overthinking every part of the process and only writing/releasing 1 song a year.
In 2025 we’ve already released 2 songs and are on track to release 2 more this year.
Being 100% DIY has saved us $700+ per release.
Our fanbase has grown and so has our confidence.”
HAPPY DEATH, AUS
"My Spotify monthly listener count grew 266,567% in 30 days using SongBrand.”
Von Tagen, USA
"In our first session we overcame obstacles we’d been trying to overcome for 2 years.”
AViVA, USA
1.6M monthly listeners on Spotify
ISSY, AUS
“JP has been an incredible mentor in my songwriting journey.
His guidance not only helped me write catchier songs but also taught me how to develop ideas more effectively.
He has a unique way of simplifying complex concepts and pushing you creatively while still allowing you to find your own voice.
Working with him has truly transformed the way I approach music, and I’m grateful for the impact he's had on my growth as a songwriter.”
Reece Mastin, AUS
“I was signed to a major record label for 10 years and I’ve never experienced anything like this before. I finally feel in control of my own music career.”
Lime Cordiale, AUS
1.5M monthly listeners on Spotify
"...a wise young producer with way too much knowledge for his age.”
Ready to Build Your SongBrand?
Here’s what you get when we work together:
✅ The SongBrand System™ — A proprietary, repeatable framework for writing, branding, and releasing (Value $10,000)
✅ Your SongBrand Blueprint™ — the ultimate decision making guide for literally everything you create (Value $2,000)
✅ 12 Months of Private Mentorship — 24 x 1:1 coaching sessions (Value $24,000)
✅ 3–6 Finished Songs — written, produced, and released with my personal support (Value $30,000)
✅ Bonus: SongBrand Academy™ — FREE access to my online course coming late 2025 (Value $4,999)
✅ The SongBrand Clarity Guarantee™ — if you don’t feel real progress in 90 days, you walk away
Book your free 30-minute discovery call now
We'll explore where you’re at, where you’re stuck, and whether we’re a great fit to build your next chapter — together.
About Your Mentor
My name is Jean-Paul (JP) Fung and for the past 15 years I have been writing, producing and mixing music professionally.
My songs have made over 21.5 Billion streams, reached platinum and gold status internationally, won awards and generated money beyond my wildest dreams.
I've taught songwriting and production all over Australia including dozens of schools as well as Universities and Academies.
I’ve worked with some of the biggest songwriters and producers in the world:
John Feldmann (5 Seconds of Summer, Avril Lavigne, Blink 182, YungBlud, JXDN)
Theron “Neff-U” Feemster (Michael Jackson, Justin Bieber, Doja Cat, Kendrick Lamar, Sia)
Audra Mae (Sabrina Carpenter, Kelly Clarkson, Avicii, The Chainsmokers)
Sarah Aarons (Zedd, Demi Lovato, Rosé, NewJeans, Miley Cyrus, Halsey)
Zakk Cervini (Bring Me The Horizon, Architects, Bad Omens)
Tony Ferrarri (24kGldn, ENHYPEN, WayV, NCT 127, Lee Brice, vaultboy, )
Nash Overstreet (Megan Trainer)
Samu Haber (The Voice Germany)
Eric J. Dubowsky (Flume, Tove Lo)
Chris Coady (Foals)
Scott Horscroft (Empire of the Sun)
Richard Wilkinson (Adele)
Don Walker (Cold Chisel)
Over the years I’ve worked with 300+ artists and unfortunately only around 3% of them have survived.
I’ve seen what works and what does not work in this ever evolving music industry.
Most courses are over-priced and based on theory, and most industry “professionals” are operating on an outdated model.
